|Customer reports are arranged in order of total Web
site visitors. The customer who had the most site visitors is ranked number one. The
customer who had the least visitors is ranked as Customer 60. One visitor is one set of
eyeballs looking at a site.
Ratios Are The Real Score Card
Please do not fall victim to the pursuit for the Number One spot. Your traffic report is all about refining your conversion process and improving your advertising. It is not some sort of resort owner score board. I recommend that instead of worrying about what others are doing, focus on how to use these reports to improve your conversion ratio. Remember, it is all about quality, not quantity.
If I had ranked these sites by conversion ratio instead of total site visitors, it would be a much different ranking order! I know because I know what the conversion ratio is for several of these sites. The reason they are ranked by total site visitors is because total visitors is where the conversion process begins. No doubt about it, the more visitors you have, the higher your conversions should be. But the real sign of success is having more conversions from fewer visitors.
Ask Yourself This Simple Question
DA! It's a no-brainer!
Your traffic report is THE most effective tool you have ever had for making more money because you can fine tune your conversion process.
What It Takes To Be Number One
Operation Size Does Not Matter
The larger operations are most likely not to have the time, or to not care about things like traffic reports. They are not as hungry, not as determined, and perhaps not as desperate for higher sales. They tend to ignore the new in favor of what got them to where they are today. Who can blame them for that. After all, there is nothing more successful than success!