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Traffic Reports
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The traffic reports in this site are summaries. The full traffic report includes many more metrics. The list below details a few of the metrics I have not included in the summaries but which can be found in the full reports.

Resources Accessed
This metric supplies visits, views, times, and hits for each specific file or sub-directory on the Web site server. When the Resources metric is compared to the Session metrics you get a powerful vision of what people are really doing in your site. However, this is not a useful process for those who have only a few page files to their Web site.

Path Through Site
This metric shows the order in which visitors click their way through your site. Most people land on the home page, then click straight into the rates page. This metric is not useful unless you have a large site with many pages.

Visit Origins
Traffic logs can identify the geographical location of many visitors. This is done by IP address. Personally I don't find a lot of value in this for several reasons. The main reason is that the city or state location does not mean much unless the conversions can be identified for the same areas. That happens only if there is some sort of online purchase process.

While most traffic reports will have many overseas visits, those overseas visits are not converting into area business of any volume. In any given year there are some six million Americans working overseas in several different countries. Some are military, others are civilians, some have families with them, many do not. My guess is that these folks are looking at American Web sites more out curiosity, or of being home sick. Otherwise we'd see a much higher foreign tourism count for the area

Top Entry/Top Exit Pages
This metric shows which pages are the most popular landing page (the first page people visit in your site) and the most popular exit page in your site. Again this is useful only if you have at least several pages to your site. Owners of Web sites having several or more pages (which is why they are called "sites" instead of a "page") can learn a great deal from seeing which pages people come into, and leave their site from.

Top Browsers - Identifies the most popular browsers (and browser versions) used by site visitors.

Cached Hits - Hits where the page was found in the cache of the browser, so the server did not need to transfer the file.

Cached Hits as Percent - Percentage of hits that were cached compared with the total number of hits.

Redirected Hits - Number of client requests that were redirected to other resources.

Redirected Hits as Percent - Percentage of client requests that were redirected to other resources.

Failed Hits - Number of hits where a server or client error occurred.

Failed Hits as Percent - Percentage of hits where a server or client error occurred.

Successful Hits - Number of hits without errors. Optionally excludes redirected requests and cached hits.

Total Hits - Number of successful hits plus failed and redirected hits.

Client Errors - An error caused by a problem on the visitor's end of the Web site connection. The server is not responsible for client errors.

Server Errors - This lists the errors which occurred on the server, such as 405 Method Not Allowed, 400 Bad Request, 401 Unauthorized Access, 406 Not Acceptable, 403 Forbidden Access, 404 Page or File Not Found

Activity Statistics - Shows traffic activity under several time metrics such as Activity Level by Hours Details, Visitors by Time Increment, Number of Pages Viewed per Visit, Activity Level by Length of Visit, Activity Level by Day of the Week, Summary of Activity by Time Increment. Some examples are

Average Number of Hits (per day on weekdays) - The average number of hits for each individual day of the week.

Average Number of Hits (per weekend) - The average number of hits for both Saturdays and Sundays combined.

Average Number of Visits (per day on weekdays) - The average number of visits for each individual day of the week.

Average Number of Visits (per weekend) - The average number of visits for both Saturdays and Sundays combined.

Least Active Date - The least active date in the report period.

Least Active Day of the Week - If the report period is for one week or less, the Least Active Day of the Week will tell you which specific day was least active during that week. If the report period is for more than one week, the Least Active Day of the Week will tell you which day of the week that has the smallest amount of activity on average.

Least Active Hour of the Day - The least active hour of the day after activity for all hours is added up. This is not an average.

Most Active Date - The most active date in the report period.

Most Active Day of the Week - If the report period is for one week or less, the Most Active Day of the Week will tell you which specific day was most active during that week. If the report period is for more than one week, the Most Active Day of the Week will tell you which day of the week that has the largest amount of activity on average.

Most Active Hour of the Day - The most active hour of the day after activity for all hours is added up. This is not an average.

Top-Level Domain Types - Network, Commercial, Education, Organization, Military, Government, Arpanet, International

Gary Cooley August 2008