In A Nutshell . . .

15 Years Of Success Proves Our Banner Ads Work

Our Guarantee - All ads on 2Cooleys sites run for at least one year. All ads come with a guaranteed minimum number of clicks in that year.   If your ads have not received that minimum number of guaranteed clicks by the year's end, they stay up for as long as one more additional year until they have received the guaranteed number of clicks. The guaranteed minimum number of clicks is based on the number of clicks we believe will produce a profit for you.

Pay Out To You - Ads on 2Cooleys sites get an average of about 250 clicks for every 25,000 times the ad is seen. That's a one percent click through rate. On average 2 to 3 of those 250 clicks will book with you, which is a total of 5 to 7 bookings out of the 250 clicks. If your average booking value is $500, your gross sales from the ad will be $2,500 to $3,500. Since our ad prices run from $195 to $350 for 25,000 views, and since all ads come with that guaranteed number of clicks, it is hard NOT to make money!

The Risks - Banner ads work, but only if they get a tremendous amount of exposure. Sometimes they get well above a 1 percent click through rate. Every year we have ads which reach over 2 percent click through rates. BUT - we also have ads which get only a one-half to three-quarters of one percent click through rates. On average all ads get that one percent click rate. These percentages are based upon the number of clicks the ads get compared to how many times the ads are viewed. We eliminate the risk of not getting enough clicks to make the ad pay by offering our minimum click guarantee. Thus the risk is not in getting enough clicks, but rather the amount of time it will take to make the ad pay. Some ads pay off much faster than others. The difference is how the landing page of your web site is designed. The purpose of the ad is getting people into your site. But once there, your site must be properly designed so that it holds people's attention and leads them into make a phone call. If your site does not optimize modern attention-holding and calls to actions, your conversion rate from your ads will be lower and slower.

Counting Clicks & Views - All ads on 2Cooleys sites come with easy to read identification numbers you can clearly see in your own traffic reports. We go by YOUR traffic report results, not ours! You get to do the click counting. While we sell ads in blocks of either 50,000 or 100,000 views, you cannot measure our page view counts in your traffic report. That is why our guarantee is based on clicks you can see in your traffic reports, not our page views. However, you are welcome to visit our office for a look at our traffic reports to see how many total views your ads have had.

Our Prices range from $195 to $495 a year for rotating banners, $475 for our premium static banners which average 100,000 views per year, and $245 a year for classified ads having 100,000 views. Two hours of ad design time are included in the price. Click here for ad prices and sizes.

Large Banners - You can't get profitable results from small banners. All our banners are large.

Classified Ads Do Work - Many people refuse to use banner ads. However, these same people will read a classified ad. Year after year we see that classifieds work as well as banners and reach a different demographic set.

(Buy any banner at 100%, get a classified for $195 - saves $50)

Get Even More Response - The more ads you buy, the better the results. An excellent strategy we've used for several years is combining classified ads with a banner ad. This strategy works well because many people who don't like banners will read a classified ad. The success of the web site Craig's List, a site of nothing but classifieds, proves how well classifieds can work.

Technical Stuff - When readers click your ads on 2Cooleys sites that click will NOT open a new tab or window, which means your ads get by more automatic ad blocking software. Your ads WILL be seen by people who are browsing with javascript turned off. And if people are browsing the web with images turned off, they will see your text link.

Call 870-491-5751 For Details
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Read All About Banners & Classified Ads

1. Glossary - 10 common web advertising terms. Spend 5 minutes here and everything else makes more sense.

2. Banner Success - 10 guidelines, read time 4 minutes. Prints out on 1.5 pages

3. Banner Basics - This is the most complete and most helpful article. Prints out on 3 pages.

4. Classified Success - why classified ads work. 3 minute read time. Prints on 1 page.

5. Prices - the prices of all ads and basic terms for payment, etc. Prints on 1 page.

6. Ad Sizes - a graphic of banners and classifieds location and sizes. Prints on 1 page.

7. Design Costs - what is free, what costs - read time 5 minutes. Prints out 1 page

8. About Our Main Page Design - explains the purpose of the random photo display and other aspects of our main page design. 8 minute read time. Prints on 2 pages.

9. Counting Clicks -   explains the click guarantee. 3 minute read time. Prints on 1 page.

10. Agreement - sample agreement for ad purchase. 8 minute read time. Prints on 3 pages.

11. Contact - how to contact 2Cooleys and how to pay by credit card with PayPal.

12. Main Pages - click any of the links to see banners in use on our main pages.

13. Traffic For Ad Pages - this shows the page view counts for all 5 2Cooleys main pages where we place ads.